男子在鸿星尔克买500付1000拔腿就跑，网友：过于野性，理性消费就好……
China's Henan province has made headlines since it was hit with torrential rains, which left people dead, missing and severely affected. With donations, supplies and condolences rolling in, Chinese enterprises are setting a positive example.
在发布捐赠5000万元物资驰援河南的消息后，国产运动品牌鸿星尔克引发了网友们的广泛关注，与其相关的话题频频出现在人们的视野中。近日，“男子在鸿星尔克买500付1000拔腿就跑”一事就登上了微博热搜。
有网友调侃道：这速度场景，如果我看见了估计会去见义勇为。
也有网友表示：大家支持良心企业的心是好的，但是真的没必要做到这样，一个品牌要发展壮大，需要的是全方位的持续努力。若是想支持国货，可以等到有货之后理性消费。
鸿星尔克捐赠5000万物资上热搜
事件缘起7月21日，鸿星尔克宣布向河南捐赠5000万元物资，这一消息隔天被网友发现后迅速发酵。
7月22日晚，话题“鸿星尔克的微博评论好心酸”突然登上微博热搜第一。截至24日12时，阅读量8.9亿。
Chinese sportswear company Erke made a donation of 50 million yuan ($7.7 million) to provide supplies for flood relief and aid. After the company made the announcement on its social media platform, Sina Weibo, on Wednesday, it received widespread support.
在其微博评论下方，众多网友将一条“感觉你都要倒闭了还捐了这么多”的评论顶上了热评第一。
One of the comments left by a netizen ranked at the top under the topic. 'It feels like you're going out of business and you donated so much,' the netizen wrote.
“鸿星尔克——to be NO.1”这句广告语曾是多少人的童年记忆，但正如网友所说，若非这次上热搜，不少人已经忘记了这个创办20余年的运动品牌。
在这次河南暴雨中，这样一个被网友“一度以为已经破产”的品牌默默地捐了5000万元物资。
What made the company's donation impressive and led it to go viral is the fact that the donation is a big sum for the company, considering that Erke's business didn't seem to develop very smoothly during the past few years.
直播间一夜爆火
鸿星尔克发布捐赠5000万元物资驰援河南的消息后，鸿星尔克在某电商直播间有大量网友、消费者涌入。
On Thursday night, the company's live streaming channel on Taobao, Alibaba's e-commerce platform, attracted over 2 million people, which was a big increase from its usual number of viewers.
据@中国新闻网，在某平台上，鸿星尔克在7月21日至7月23日的销售量已超过今年上半年销量总和。
低调做好事的民族品牌
不止鸿星尔克
With donations, supplies and condolences rolling in, many Chinese enterprises are setting a positive example.
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