Crawfish mooncake: the new cyber-celebrity / 四六文摘

Monday

Crawfish mooncake: the new cyber-celebrity

月饼界新网红：小龙虾月饼

Do you remember that so many people dislike the five-kernel mooncake? Even, some try to expel the five-kernel mooncake from the great mooncake family. However, the five-kernel mooncake ranks with a dominant sales market actually. As the story goes, five-kernel mooncake will update into ten-kernel mooncake. Could it be able to escape the destiny of being criticized. Nowadays, how many exotic and strange mooncakes come into the world splendidly and surprisingly. Compared with the five-kernel mooncake, they are more than exaggeration!

曾记否，五仁月饼被无数国人嫌弃甚至想把它们驱逐出月饼界，不过事实上，五仁月饼市场上的销售地位难以撼动！传说五仁兄现在要升级成十仁，难道也会难逃被轰炸的命运。现如今，多少奇葩月饼横空出世，与五仁月饼相比，完全是有过之而无不及。

In the current summer, the foodies are very happy as it is the right time to enjoy the crawfish. For the sake of combining the stories, the businessmen have turned their soup pot restaurants for beef in the winter and lamb into the crawfish restaurants at the side of the streets. At present, the mooncake has caught up the latest fashion and one hotel has promoted the thirteen-spice taste crawfish mooncakes. And all the crawfishes are all shipped from other place the same day and they choose the fresh, alive and light color ones. Moreover, there are strict standards for choosing and cleaning.

当值夏季，吃货们又嗨皮啦！因为，吃小龙虾的季节到了，为了应景（其实为了赚钱）冬天街边的牛羊肉汤锅店估计已经都改成小龙虾店！月饼也赶上潮流，某酒店推出小龙虾月饼，所有的小龙虾都是当天从外地运过去，要挑鲜活的、颜色清亮的小龙虾。而且挑选、清洗是有严格标准的。

Furthermore, a related hotel head said, “We steam and shell the crawfishes with purely hand-making. We will never buy the frozen crawfish meat which will affect the taste. We put four crawfish meat inside the mooncake without any mixed pork filling. When cooking, we will mix garlic stem and Pleurotus eryngii which make the flavor better.”

而且酒店相关负责人还说：“要把小龙虾蒸熟、剥壳，每一步都是纯手工，我们不会买速冻的虾仁，这样会影响口感。每个月饼里放4个小龙虾的虾肉，绝不掺猪肉馅料，炒的时候还要加蒜台、杏鲍菇，这样口味会更好。”

Unlike the common mooncakes, the crawfish mooncake charges for 15 yuan each and every box contains 12. The hotel sells the mooncakes by each box. Moreover, you could not buy them on the spot. Instead, you have to make reservation in advance. For a variety of reasons, the hotel only release 100 boxes every day and everyone can only book two boxes. Even, they do not receive the enterprise orders. With such sales approach, it totally wins the consumers’ heart and attracts their taste buds.

和普遍月饼不同，小龙虾月饼每个15元，而且必须一盒12个起卖。并且，只能预订，不接受现场购买。由于种种原因，每天只发售100盒小龙虾月饼，每人限购2盒，不接受企业订单。这样的销售方式，完全勾住了消费者的心理与味蕾。