Beto Carrero World贝托卡雷罗世界

Master Planning and Theme Park Renovation

DESCRIPTION

Enhancing an existing property and strategically positioning it for future growth was the task IRMS conquered in collaboration with the venerable Beto Carrero World theme park, located south of Sao Paolo, Brazil.

IRMS worked to understand the existing 260 ha property, to expand and develop the client’s goals, and to asses and visualize the possibilities in both the existing attractions as well as the potential to create new attractions.

The end result is a comprehensive development master plan that spans 25 years, additional freestanding attractions, retail/dining/entertainment destination, hotels, and of course, an evolutionary repositioning of the existing theme park to appeal to today’s market.

Working with DreamWorks’ brands Madagascar, Shrek, MegaMind, Kung Fu Panda, and How to Train Your Dragon, IRMS planned new lands and environments.

Quantifiable Results

Currently, the realization of the Madagascar themed zone designed by IRMS has resulted in over a 50% incremental increase in annual attendance.

描述

增强现有地产并从战略上为未来增长定位是IRMS与位于巴西圣保罗南部的著名贝托·卡雷罗世界主题公园合作完成的任务。

IRMS致力于理解现有的260公顷房产，扩展和发展客户的目标，评估和可视化现有景点以及创造新景点的可能性。

最终结果是一个跨越25年的综合发展总体计划，额外的独立景点、零售/餐饮/娱乐目的地、酒店，当然还有对现有主题公园的进化重新定位以吸引当今市场。

IRMS与梦工厂（DreamWorks）旗下的品牌马达加斯加、怪物史莱克、超人、功夫熊猫、以及如何训练你的龙合作，规划了新的土地和环境。

量化结果

目前，通过IRMS设计的马达加斯加主题区的实现，每年的出勤率增加了50%以上。