瑞幸咖啡NASA主题店的设计,有点酷!
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近年来,品牌为了获得消费者注意力,纷纷涉足太空营销,例如:1985年可口可乐进入太空、2000年是必胜客太空外卖等等。宇宙星辰中聚集了人类对于未知和好奇的探索。而瑞幸咖啡抓住了消费者对于新事物的猎奇心理,线上+线下双管齐下,为用户创新出一个有趣、好玩的场景式体验模式。品牌在其中营销升级,也能折射出品牌力求打造时尚潮流的形象,并靠拢年轻消费者的战略决心。
如今年轻人作为目标消费市场的主力,根据他们喜欢这样魔性沙雕的广告,瑞幸咖啡投其所好,线上宣传搞笑有趣的广告,通过卖点的凸出,引起消费者的共鸣,并促使广告在线上不断发酵。线下开启主题店营销,就采用通过精准场景化的方式,充分调动了参与者的积极性,进一步实现目标消费者群体的圈层渗透。
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“学以致用”
今日话题:
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