找电商买轮胎靠谱吗？麦轮胎/途虎体验记|O2O

{"root":{"nodeName":"document","nodeValue":null,"nodeType":"0","display":"block","nodeAttrs":[],"childNodes":[{"nodeName":"p","nodeValue":null,"nodeType":"1","display":"block","nodeAttrs":[],"childNodes":[{"nodeName":"strong","nodeValue":null,"nodeType":"1","display":"inline","nodeAttrs":[],"childNodes":[{"nodeName":"text","nodeValue":"版权声明：本文版权为网易汽车所有，转载请注明出处。","nodeType":"3","display":"inline","nodeAttrs":[],"childNodes":[]}]}]},{"nodeName":"p","nodeValue":null,"nodeType":"1","display":"block","nodeAttrs":[],"childNodes":[{"nodeName":"strong","nodeValue":null,"nodeType":"1","display":"inline","nodeAttrs":[],"childNodes":[{"nodeName":"text","nodeValue":"网易汽车8月21日报道 ","nodeType":"3","display":"inline","nodeAttrs":[],"childNodes":[]}]},{"nodeName":"text","nodeValue":"爱车开了五六年，相信很多人都会面临这样的困惑：是不是该换轮胎了？可是，面对诸多轮胎品牌、复杂的型号，车主难免晕头转向。尤其面对轮胎店或汽修店老板的“盘问”，一不留神甚至会语塞。","nodeType":"3","display":"inline","nodeAttrs":[],"childNodes":[]}]},{"nodeName":"p","nodeValue":null,"nodeType":"1","display":"block","nodeAttrs":[],"childNodes":[{"nodeName":"img","nodeValue":null,"nodeType":"1","display":"inline","nodeAttrs":[{"attrName":"src","attrValue":"//image109.360doc.com/DownloadImg/2021/10/2610/232784522_1_20211026103752786"}],"childNodes":[]},{"nodeName":"br","nodeValue":null,"nodeType":"1","display":"inline","nodeAttrs":[],"childNodes":[]}]},{"nodeName":"p","nodeValue":null,"nodeType":"1","display":"block","nodeAttrs":[],"childNodes":[{"nodeName":"text","nodeValue":"而随着电商网站，如途虎网和麦轮胎网的出现，不仅使线上看参数、挑轮胎、查价格已经成为了可能，也让轮胎购买更换O2O模式成为可能（注：O2O即是指将线上的商务机会与互联网结合，简单地说就是线上购买服务，线下享受服务）。网易汽车在推出了多篇轮胎导购后，本期将带您体验这两家国内主流轮胎电商网站，让您了解在线上买胎、线下得到换胎服务的O2O模式究竟靠不靠谱。","nodeType":"3","display":"inline","nodeAttrs":[],"childNodes":[]}]},{"nodeName":"p","nodeValue":null,"nodeType":"1","display":"block","nodeAttrs":[],"childNodes":[{"nodeName":"strong","nodeValue":null,"nodeType":"1","display":"inline","nodeAttrs":[],"childNodes":[{"nodeName":"text","nodeValue":"电商网站介绍","nodeType":"3","display":"inline","nodeAttrs":[],"childNodes":[]}]}]},{"nodeName":"p","nodeValue":null,"nodeType":"1","display":"block","nodeAttrs":[],"childNodes":[{"nodeName":"text","nodeValue":"麦轮胎：","nodeType":"3","display":"inline","nodeAttrs":[],"childNodes":[]}]},{"nodeName":"p","nodeValue":null,"nodeType":"1","display":"block","nodeAttrs":[],"childNodes":[{"nodeName":"img","nodeValue":null,"nodeType":"1","display":"inline","nodeAttrs":[{"attrName":"style","attrValue":"text-align: 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省去了很多车主的资料查找时间。","nodeType":"3","display":"inline","nodeAttrs":[],"childNodes":[]}]},{"nodeName":"p","nodeValue":null,"nodeType":"1","display":"block","nodeAttrs":[],"childNodes":[{"nodeName":"strong","nodeValue":null,"nodeType":"1","display":"inline","nodeAttrs":[],"childNodes":[{"nodeName":"text","nodeValue":"Tips 轮胎常识：如何扁平比、轮毂、胎宽","nodeType":"3","display":"inline","nodeAttrs":[],"childNodes":[]}]}]},{"nodeName":"p","nodeValue":null,"nodeType":"1","display":"block","nodeAttrs":[],"childNodes":[{"nodeName":"text","nodeValue":"在轮胎的侧面，我们能看到一组数值，如235/45/R17 91V，这个数值是我们选择购买哪种规格轮胎的重要依据。","nodeType":"3","display":"inline","nodeAttrs":[],"childNodes":[]}]},{"nodeName":"p","nodeValue":null,"nodeType":"1","display":"block","nodeAttrs":[],"childNodes":[{"nodeName":"img","nodeValue":null,"nodeType":"1","display":"inline","nodeAttrs":[{"attrName":"style","attrValue":"text-align: 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爱车开了五六年，相信很多人都会面临这样的困惑：是不是该换轮胎了？可是，面对诸多轮胎品牌、复杂的型号，车主难免晕头转向。尤其面对轮胎店或汽修店老板的“盘问”，一不留神甚至会语塞。而随着电商网站，如途虎网和麦轮胎网的出现，不仅使线上看参数、挑轮胎、查价格已经成为了可能，也让轮胎购买更换O2O模式成为可能（注：O2O即是指将线上的商务机会与互联网结合，简单地说就是线上购买服务，线下享受服务）。网易汽车在推出了多篇轮胎导购后，本期将带您体验这两家国内主流轮胎电商网站，让您了解在线上买胎、线下得到换胎服务的O2O模式究竟靠不靠谱。电商网站介绍麦轮胎：麦轮胎是一家专门从事轮胎产品销售与安装服务的网上轮胎超市，于2011年8月25日上线开通运营，目前经营米其林、固特异、倍耐力、马牌等9个品牌上千种轮胎。麦轮胎的主要服务店面在北京，如今这家网站也在全国其他地区开展业务。途虎养车网：途虎则是一家汽车后市场垂直电子商务购物网站，以售卖正品轮胎、为客户制定专业养护计划为宗旨。相对于麦轮胎，途虎的创立时间要早一些，途虎创始团队在汽车行业有数十年的经验，途虎养车网的业务不仅是换轮胎，还有换轮毂、大小保养等业务。为什么要换轮胎？虽然这个话题已是老生长谈，但小编在这里还是要提醒各位：随时注意轮胎寿命与状态，这与安全行驶息息相关。根据轮胎侧壁的制造日期（四位数字，前两位代表周数，后两位代表年份），一般来说一个轮胎的使用不会超过3年，里程不应超过6万公里。而根据车主的使用习惯，还应注意胎侧、花纹、磨损、老化等问题，在这里就不一一赘述。这里给大家展示一下小编用于换胎体验的四条旧胎。从图中我们可以看到，轮胎的老化非常严重，据车主说，这辆车在地面停车场放了很多年，很少开出，平时也不怎么注意轮胎的使用情况。胎面裂纹已经非常明显，这样的胎不仅是在高速路上行驶有严重的爆胎危险，平时在城市道路上开也得悬着一颗心。一句话，用这样的胎还不换，可谓是拿生命来省胎钱。流程简介：这里我们为了让大家对轮胎电商网站有着系统的了解，我们将轮胎体验的流程分为线上购物体验、线下换胎体验和售后服务体验三个部分。其中，车的前轮两胎选择在途虎养车网上购买，后轮两胎选择在麦轮胎网上购买。!一、线上购物体验好了，终于到了换胎的时候，先来介绍一下本次将要进行轮胎更换的车辆：由车主曹先生提供的一台05款北京现代伊兰特，据曹先生介绍，车买来到现在，从未换过胎，还是四条原厂韩泰的轮胎，近期儿子毕业工作，曹先生就想把许久不开的老车借给儿子开，因此有了换胎的年头。1、如何选胎按照以往换胎的模式，车主一般会先咨询4S店需要换什么样的胎，而4S店一般会推荐原厂轮胎。但实际上，根据车主的驾驶习惯、用车倾向，原厂胎并不一定是最适合你的。例如有的原厂胎偏向耐磨耐用，但车主更注重行驶时的舒适感受。而有的原厂胎注重静音性能，但车主偏偏天生是个飙车党，希望轮胎能带来更好的操控性和稳定性，这时候就有理由选择一款偏重这方面性能的轮胎。走出4S店，车主可能会偏向轮胎店或汽修店，但如果没用对轮胎有一定了解，很可能到了反而不懂轮胎而哑口无言，任由店员推荐一款性价比未必最高的轮胎。这时候轮胎电商就是一个很好的选择，因为这里的价格、型号尺寸、品牌和具体性能都清楚地标注， 省去了很多车主的资料查找时间。Tips 轮胎常识：如何扁平比、轮毂、胎宽在轮胎的侧面，我们能看到一组数值，如235/45/R17 91V，这个数值是我们选择购买哪种规格轮胎的重要依据。其中，235指的是胎宽为235mm；45指的是扁平比，即此胎的断面高度为胎宽的45%；R指的是轮胎类型为子午胎，即胎内层采用辐射制造的方式；17指轮胎的轮毂尺寸，这个数值决定了你的爱车只能更换这一规格的轮胎；91为负荷指数，代表车胎能够承受的最大重量，其中91代表615公斤，数值越大承重越高，如94代表能承重670公斤；最后，V代表速度级别为240公里/小时，从F代表的80公里/小时开始，字母每向后一位，速度级别提升10公里/小时。2、选胎过程打开两家电商网站的官方网站，我们进入了“买轮胎”的页面。在这两家网站上买轮胎的便利之处就在于，它们各自有着完善的车型匹配系统，输入爱车信息后很快就能匹配到需要的轮胎。两家网站的筛选和推荐模式各不相同，根据自己喜好选择就好。根据此前的经历，曹先生希望能换一款非原厂品牌的轮胎，根据轮胎知名度、性价比与自身经济状况等方面进行了一番纠结后，曹先生选择了一款最近找过某知名英国演员代言广告的轮胎品牌。尽管觉得曹先生的选择有些没逻辑，但小编注意到，同样的胎型两家网站的报价并不相同。曹先生选定的胎价格差别不大，其他的品牌轮胎报价稍有差异。据了解，在其他一些电商网站，如京东、亚马逊、天猫，以及B2C模式的淘宝，也有一些出售轮胎的店面，对比传统的轮胎实体店，具体价格是否差别很大，小编在最终的总结中会进行整理。购买轮胎的方式与京东淘宝也类似，网上买轮胎也可以使用网银、支付宝、当面付等几种方式，其中当面付款可以使用现金或是刷卡，不过根据具体情况，有的轮胎服务店是不接受刷卡的。3、预约门店选择购买后就进入了一个重要的步骤：选择门店及预约时间。这里由于各自的业务开展方式不同，两家网站的预约方式有一定差别。最终，曹先生与客服人员定下了预约时间。从周四上午开始预约，途虎预约了购胎后的次日，即周五的下午16:00去往店内换胎，麦轮胎则由于要求间隔两天，因此预约了之后的一周的周一的下午14:00。在预约完成后，曹先生收到了两家服务店发来的通知短信。不折腾岂是小编——为了感受两家的服务，小编特地在下单后，对两家客服人员提出了更改订单的要求。在完成对途虎的预约后，在当天下午，小编致电途虎客服，要求将修改更换轮胎的服务店面。客服人员在收到信息后很快进行了修改，且换胎时间没有变化：依旧是当天等客服通知。客服人员还提示小编，只要是在换胎的前一天联系客服，就可以进行预约更改。麦轮胎方面，小编则在周日致电客服，要求更改预约时间，由周一改为周二。虽然顺利完成了修改，但可能是由于麦轮胎在北京地区的预约数较多等由原因，小编希望更改的时间为周二14：00，却被告知预约已满，被推至16:30。总体来说，两家网站对临时更换时间地点，都还算是接受且比较方便。!二、线下服务体验之后几天，曹先生和小编相继完成了两家电商网站的换胎体验。这里需要指出的是，据小编了解，两家的业务进行方式有些许区别，途虎网是通过和各个轮胎店、修理店合作的模式，由轮胎店的工作人员进行实际操作，途虎向店面提供换胎费的方式给车主提供服务；麦轮胎则是租用店面场地和设备，由麦轮胎本公司的技术人员给车主换胎，这也是为什么麦轮胎需要预约的时间更长的原因。根据这些条件的不同，在两家轮胎网站上购买了轮胎后，得到的线下服务体验也有所不同，下面由小编我为大家进行一一介绍。1、途虎养车网线下换胎体验：到达店面的时间是16:00，这里有个小插曲。由于此前客服人员告知曹先生和小编的时间是大约15:00~16:00左右可以换胎，但具体时间需要等客服人员通知因此 曹先生特地早请了假。但当天随着时间的临近，迟迟等不到客服电话的曹先生按捺不住心情，早早到了预约换胎的店面。没想到工作人员告知轮胎在15:30的时候已经到店，因此16:00时已经可以开始换胎。而在换好胎一个小时后，客服人员才打来电话，告知曹先生可以去换胎了。两个师傅一起动手不可谓不快，十几分钟功夫，已经完成了换胎流程。在付款时，店内工作人员特地提醒曹先生，先前预约的时候选择的是什么付款方式，现在就按什么方式来。换胎后，曹先生按照预约的刷卡支付进行了付款，店家没有收取任何额外费用。换胎整体时长：半小时。曹先生换胎感受：速度快，没有额外费用，工作人员态度好，比较满意。2、麦轮胎网线下换胎体验：预约麦轮胎线下换胎的时间是16:30，15:30曹先生接到了麦轮胎工作人员（为曹先生更换轮胎的工作人员，非客服）打来的电话，告知胎已到店，16:30车辆到店后随时提供换胎服务。最终，曹先生和小编于16:00到达了店面。这里有个小插曲，排在曹先生之前原定15:30进行换胎的客户刘先生，由于又提出了一些其他要求，需要在店内进行一些保养项目，因此刘先生的换胎时间稍有延后。16:00到店后，工作人员根据实际情况交替着进行了曹先生和刘先生的换胎工作，最终的换胎整体用时为1个小时。虽然比途虎多了半个小时，但这个耗时未必具有参考价值。毕竟相对来说，16:00就开始换胎的曹先生算是加了个塞。换胎的过程中，曹先生和一旁的刘先生聊了起来，他得知刘先生也是通过网上找到麦轮胎的，不过他是通过麦轮胎在京东上的店面预约的，和曹先生直接通过麦轮胎官网找店有所不同。麦轮胎由本公司工作人员提供换胎服务的优点很快就显现出来。到店后，工作人员先领着曹先生仔细检查了到店的轮胎规格、防伪情况等。也为检查了车辆原有胎的情况，仔细询问前后四胎的更换时间、更换后行驶的公里数等，并为曹先生提供一些换胎建议。换胎工作结束后，曹先生采用了现金支付的方式进行了付款，工作人员没有收取任何额外费用。换胎整体时长：1小时曹先生换胎感受：工作人员细心负责，介绍的知识和售后服务也比较实用，比较满意。!三、售后服务体验1、旧胎处理在之前的购买轮胎环节中我们看到，麦轮胎有一个“需要参加旧胎换购”的提示，这里的具体价格可以参考麦轮胎官方网站给出的信息。而途虎方面，则没用提到关于旧胎处理的信息，也不提供旧胎折价，客服人员给出的答复是可以自行处理。一般情况下，很多车主都会选择放弃旧胎，送给轮胎店。不过，据小编了解也有经过讨价还价，车主将轮胎低价卖给轮胎店的情况。2、售后都有哪些服务在两家网站上，都可以找到相应的条款，基本大同小异：包括免费限次数的动平衡、补胎和四轮定位，以及不限次数的充氮气。其实小编深以为充氮气这条比较鸡肋，因为很多时候充氮气其实花不了几个钱，甚至有的轮胎店都不收这个钱。3、赠品对比麦轮胎网的赠品是两个铝合金气门嘴，途虎的赠品则是两个铝合金气门嘴加一个遮阳挡。铝合金气门嘴的好处是有助于防止气门嘴老化，并防止由此带来的氮气外泄等问题。相对于钢气门嘴，铝合金气门嘴较轻，和橡胶差不多。4、发票索要曹先生最后希望能得到轮胎的正规发票，两家网站都给出了发票，只是形式有所不同。麦轮胎在下单页面中，就有一条是否需要发票的提示，写下发票抬头后即可开发票。不过，曹先生以为在换胎当天就可以拿到发票，结果却在付款时，被要求写一个收货地址，再由麦轮胎从北京将发票快递过来。而途虎则没用在下单、换胎时提出发票问题，在换胎三天后，曹先生拨打了客服电话，对方在询问了发票抬头和收货地址后，告知曹先生发票将从上海快递。而两家邮寄发票的快递费，均由各自公司承担。四、体验总结：1、换胎服务途虎养车网：由于途虎养车网采用的是和轮胎店、汽修店合作的模式提供换胎服务，因此能否得到较好服务、换胎需要多长时间甚至是否产生纠纷并不取决于途虎方面，而是取决于这家店的具体情况甚至是修理师傅今天的心情，换句话说，非常“看脸”。同时，在此次线下体验中，时间错位的“乌龙”也让小编印象深刻，毕竟所有事务需要经历货运到店家，将送货信息反馈给途虎总部，再由客服告知客户的方式，中间消耗的时间比较多。不过，也正是因为这种业务开展模式，决定了途虎养车网能够为车主更快地换上轮胎，也决定了途虎能够在更多地区的更多门店为客户提供服务，这对那些着急换胎并用车的车主来说，是一个不小的便利。麦轮胎网方面：相对于途虎的有点，麦轮胎的缺点就在于换胎周期较长，一个预约需要等待两天的时间，赶上周末预约人数一多，往往还得“抢号”。而此次体验中，麦轮胎工作人员使用的设备全部来自合作的轮胎保养店，这家店的设施比较全，曹先生可以说是占了一些设备的“小便宜”。但从某种程度上来说，能否体验到好的设备也是一种“看脸”。此外，麦轮胎的店面主要集中于北京，在外地的服务店虽然在建设中，但是还远不及途虎的数量多。但是，麦轮胎采用自己的工作人员为车主提供换胎服务、轮胎检测及其他换胎建议值得肯定，在实际体验中曹先生也感觉在麦轮胎得到的服务更为细致，给出的一些轮胎建议也非常实用。2、价格对比之前我们提到，两家网站根据不同品牌的不同胎型，报价不尽相同，那么对比其他网购网站，以及线下服务店面，价格是否又会有所差别呢？小编再次根据曹先生体验的这款轮胎：邓禄普 SP TOURING T1 195/60R15 88H 进行了查找。邓禄普 SP TOURING T1 195/60R15 88H 途虎麦轮胎国美亚马逊京东淘宝线下轮胎专营店北京上海价格(元/条)368345353369353330-370360-370390其他费用(元)无无无运费20运费200-50不等无元备注安装+售后安装+售后安装自理安装自理安装自理安装自理安装安装网易汽车制表备注：1、麦轮胎和途虎的报价包括了安装价格。麦轮胎这边暂时以轮胎换购后的价格进行统计。2、国美、亚马逊、亚马逊没有自营的邓禄普轮胎产品，这个报价由各自网站内的的一家轮胎用品店给出。而亚马逊和京东的轮胎都是由一家名为“轮速车业”的店家供应的，价格有些许差别。根据表格我们可以看出，在电商方面，尽管一些电商网站给的价格比麦轮胎和途虎低，但是不提供运费和安装，因此在成本上，还需要车主另付，这方面的成本其实一算，还是要比麦轮胎、途虎高的。而淘宝上由于没有邓禄普的官方专营店，因此很难统计——天猫上的这款轮胎主要是麦轮胎和途虎的网上商店在报价，淘宝则是北京、上海、天津都有一些报价，运费根据运输地区有所不同，有的包邮。实体店方面，根据具体地区不同，轮胎报价都有所不同，但大多数店面给的报价都是不含税的。如果索要发票，还会要求再加一些钱。如小编询问的一家上海邓禄普轮胎店，店家就表示含税价格要比不含税高20元，最终含税报价为410元。北京询问的几家轮胎店，也表示如果要发票的话，价格要再加20~30元不等。综合来看，虽然有些地方报价比麦轮胎和途虎便宜，但是实际上再加上运费、发票、售后等因素，会发现麦轮胎和途虎的性价比要高出不少。 总体来说，在线上购买轮胎，线下得到轮胎更换服务的模式已经逐渐成熟，尽管还有一些小瑕疵，但无伤大雅。而通过体验这两家轮胎电商网站的售后服务，小编觉得还是比较有保障的。相信随着互联网的进步和市场的发展，其他一些汽车后市场维修保养服务也能在O2O模式中得到推广，让我们拭目以待。"}