【经岚传递】EE论文：垃圾回收的声誉激励

【经岚传递】16L44

垃圾回收的声誉激励：哥斯达黎加的一个现场实验

——[读论文]之“环境经济政策分析”系列

编译/ZQ

本期【经岚传递】所介绍的是来自于F. Alpízar, E. Gsottbauer发表在Ecological Economics上的“Reputation and household recycling practices: Field experiments in Costa Rica”一文。

文章摘要

环保行为是体现环境公共产品的一种供给意愿，理解个体为何采取环保行动（提供环境公共品）对于采取何种相关的政策至关重要，尤其是那些与偏好以及行为模式有较高相关性的政策，比如有关社会地位和声誉的政策。在文章中，作者开展了一项“构架现场实验”（Framed Field Expriment)来分析声誉的形成在家庭的废物回收中所起的作用。文章采用了“羞愧感”和“自豪感”作为指标来检测它们在增加回收率上的有效性。作者所采取的现场实验来自于一个针对哥斯达黎加城市居民的回收项目。文章发现，声誉考量实际上对个体的环境保护行为变化有着显著的影响，值得注意的是，相比于获得好的声誉（自豪感）而言，个体为了避免“羞愧感”（坏的声誉），他们会在环保上采取更为合作的态度。

Abstract

Pro-environmental behavior is the willingness to cooperate and contribute to environmental public goods. A good understanding of why individuals undertake pro-environmental actions is important in order to construct policies that are aligned with preferences and actual behavioral patterns, such as concern for social esteem and reputation. In this paper,we present the results of a framed field experiment that explores reputation formation as a driver in support of household recycling practices.We use a “shame” and a “pride” treatment to testwhich is more effective, if at all, in increasing recycling effort. We find that reputational concerns indeed play a role in shaping individual pro-environmental behavior. Surprisingly, subjects cooperate more if the situation is framed as avoiding shame (bad reputation) rather than as acquiring pride and gratitude (good reputation). The actual experiment is based on a real recycling program, with participants who are heads of urban households in Costa Rica.

备注：经岚坊将定期追踪、介绍和传递国际学术界最新而有趣的环境经济学论文文献，希望推动环境经济学的学习和创新，如有兴趣加入到【经岚传递】的行列，请给本微信号留言，或者致信[e-mail]，我们将尽快给予回复。