今日头条字节跳动8年前的商业计划书:字字珠玑 堪称经典
2013年,有投资机构甚至断言:
“对于现在的今日头条,后续可以有几种推演。最好的情况下,像微博、乐视那样独立抗击BAT,并非没有机会;最差的情况,大概是选择BAT中一家站队,投资者和创业者也都可以全身而退。
换个角度看,BAT入场,最应该担心的其实是那些一直在今日头条身后追赶的更小的竞争者,例如微头条、东方头条、一点资讯等等。对于他们来说,对标甚至赶超今日头条的机会已经关闭了。不管是BAT还是今日头条可以成为最后赢家,都可能在打扫战场的过程中顺手把他们清扫掉。结论是,如果你曾经看好资讯客户端这个领域,在BAT下场之前,你可以由着性子投几家玩玩。BAT下场之后,就一定得长点心了。除了第一名,剩下的千万别再碰了。还是让别人去当接盘侠吧。”
结局大家已经看到了:今日头条不仅抗击BAT,还直接把其中的B干翻了。而那个曾被视为有能力独立对抗BAT的乐视,已经接近现金流断裂。
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