乔布斯赋予苹果灵魂的经典广告 | 3分钟学雅思

每年的这个时候苹果都会有动作

那就是发布苹果新品

本期节目结合雅思最新最近的口语新题

Describe an advertisement （that you saw or heard or liked）

来走进苹果公司的经典创意之作

∨《3分钟学雅思》第四季 第7期 点击观看

该话题参考文本

I  would like to share the story of one of the most successful campaigns in the history of advertising. It’s the story of Apple’s 'Think different’ campaign. I first watched it on YouTube  and I was quite impressed at that time. The commercial consisted of  black and-white images of  12 visionary thinkers. The people who were selected to appear in the “Think Different ”campaign were bold thinkers, men and women who were not merely great in a certain field but who were also innovative and independent and who had changed the worlds in which they lived.

The reason I like it is because of the theme 'Think Different”. It celebrates the soul of the Apple brand—that creative people with passion can change the world for the better. The campaign debuted on 1997.09.28 and was remarkably popular. Unlike some of Apple’s earlier major campaigns, it received glowing press write-ups.

该话题关键词

1. campaign  n.（广告或公关）活动

2. visionary adj. 有梦想的

3. bold adj. 大胆的

4. innovative adj. 创新的

5. debut v. 首次推出

6. press write-ups 媒体高度赞扬的文章