亿邦动力研究院:2021新锐品牌数字化增长白皮书
原标题:亿邦动力研究院:2021新锐品牌数字化增长白皮书
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近年来,新锐品牌异军崛起,传统品牌积极焕新,无论在红海行业还是蓝海领域,均有不少品牌在“消费数字新基建”的不断建设和完善下,积极把握内容生态红利,巧妙应对消费需求分级,抓住新一代消费者痛点和细分市场空白,聚焦产品差异化和服务体验提升,在各个赛道中迅速撕开裂口,实现不确定性中的逆势而上,成长为当下家喻户晓的现象级品牌。
《从“现象级网红”到“持续性长红”——2021新锐品牌数字化增长白皮书》,以新锐品牌的高增长路径和数字化特征为切入点,剖析新锐品牌从“现象级网红”发展为“持续性长红”的过程中,各个数字化模块的全貌和关键点,解读在以BI+AI智能分析与决策为代表技术的业务闭环中,新锐品牌数字化增长布局和创新性应用案例,并在新时代新消费的格局之上,探讨新锐品牌数字生态的内在逻辑和未来变迁。
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