Vidanta Over the moon with limitless possibilities维丹塔 在月球上无限可能
CLIENT Grupo Vidanta
The largest timeshare developer in North America wanted to elevate the typical timeshare model to the status of major resort destination. The only direction provided for the almost 190-hectare site was an eight-word brief by creative collaborators Cirque du Soleil: “Different moons disseminate landscape elements across the site.”
When we heard the brief, we immediately knew we had the opening line to an other-worldly story that would challenge all our creative juices. We considered elements such as a water park, eco jungle experience, heritage museum, circus studio, entertainment gardens, a culinary centre, ecological swim attraction and festival market. As can happen with projects, this one never moved forward, but we still consider it an inspiring exercise in unrestricted creative thinking.
客户Grupo Vidanta
北美最大的分时度假开发商希望将典型的分时度假模式提升到主要度假目的地的地位。这个占地190公顷的景点唯一的方向是由创意合作者太阳马戏团提供的一个8字简介:“不同的月球将景观元素传播到整个景点。”
当我们听到简报时,我们马上就知道我们有了通往另一个世界的故事的开场白,这个故事将挑战我们所有的创造力。我们考虑了诸如水上公园、生态丛林体验、历史博物馆、马戏演播室、娱乐花园、烹饪中心、生态游泳景点和节日市场等元素。正如在项目中可能发生的,这一个从来没有向前推进过,但是我们仍然认为它在不受限制的创造性思维中是一个鼓舞人心的练习。