M＆M的世界新闻事件

M&M’S WORLD PRESS EVENT

M＆M的世界新闻事件

A recipe for headline news: take one crowd of crazy bikini-clad volunteers, add gallons of candy-colored body paint, set them loose on Times Square.

That’s how we celebrated the 65th birthday of M&M’s and the opening of their new retail store on Broadway. Turned into honorary “M” characters, New Yorkers of all shapes and sizes were painted head to toe in the candy’s signature colors and sent on a colorful frenzy through the streets for a memorable image that instantly became a headline image around the world

M＆M的世界新闻事件

头条新闻的配方：带一群穿着比基尼的疯狂志愿者，加入一加仑糖果色的身体油漆，让他们在时代广场放松。

这就是我们庆祝M＆M的第六十五个生日和在百老汇开设他们的新零售店的方式。纽约人变成了名誉的“M”字样，各种形状和大小的人都被从头到脚地涂上糖果的标志性颜色，并被送上五彩缤纷的狂热穿过街道，为了一幅令人难忘的图像，这幅图像立即成为全世界的头条新闻。

• Client:Ethel M Chocolates

• Location:New York, New York

• Services:

  Strategy, Concept and Design Packages, Production Management, In-Field Event Direction

• Awards:

  2007 Event Marketer Gold Award for Best Press/Media Event (Consumer/Mass Media)

客户：

埃塞尔M巧克力

地点：

纽约纽约

服务：

战略、概念和设计包、生产管理、现场事件方向

奖品：

2007年度最佳营销/媒体事件金牌营销奖（消费者/大众媒体）